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10Mar

Part Two Of The Jagger Algo (ppc) Update

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By Erik Hammond

This is the second part of the Google Jagger update discussion. The first part of this article discussed the overview of how and why Google needs to update its website ranking algorithms periodically. This article shall discuss the specific areas the Jagger update has altered in the Google algorithm.

Sources at Google claim that the changes we see are part of 3-phase update (Jagger1, Jagger2 & Jagger3). At the time of writing this article, we are in the completion stage of Jagger2 update. The Jagger3 update is expected to be rolled out over the next few weeks.

Jagger Update 1

The Jagger 1 update pre-shocks actually started with a string of back-link updates that began in September 2005 and continued into middle of October 2005. In mid October, Google updated its PageRank database for public view. Usually updated once a quarter, the PR update always creates a stir. While most SEO professionals heavily play-down the importance of PR in ranking, the legacy of its importance is so deep-rooted in the minds of most webmasters, that it is difficult to shake it off as an insignificant ranking parameter.

Jagger Update 2

It is believed that the Jagger 2 update is now complete and replicated to all the data centers of Google. However, you may still notice some fluctuations in the rankings as things stabilize for each update. We are now at the threshold of the 3rd phase of the Jagger update, which is expected to initiate sometime in the second week of November 2005.

From what we have studied so far, Google has re-engineered several aspects of its algorithm. Amongst other aspects we will know as things roll out, we believe it has altered the impact of the following:-

1. Value of incoming links

2. Value of anchor text in incoming links

3. Content on page of incoming links

4. Keyword repetitions in anchor text

5. Age of the incoming links

6. Nature of sites linking to you

7. Directory links

8. Speed and volume of incoming links created

9. Value of reciprocal links

10. Impact of outbound links / links page on your website

11. Sandbox effect / age of your site, domain registration date

12. Size of your site’s content

13. Addition and frequency of fresh content update

14. Canonical / sub domains, sub-sub domains

15. Multiple domains on same IP numbers

16. Duplicate content on same site or on multiple domains

17. Over-optimization, excessive text markup

18. Irrational use of CSS

We are studying various aspects of the Jagger algo update and are closely monitoring the impact of changes in each of the above mentioned parameters and many more not mentioned here. We shall be discussing the impact of each of these aspects in the next parts of this article, which are likely to be written once the Jagger3 update and our study of it is complete.

In the meanwhile, we’d like to give out a word of caution - If you have suffered drop in your website rankings, do not do any drastic changes on your website until the Jagger3 update is fully implemented and stabilized. There is a delicate balance and inter-dependence of all these parameters that can bring back your ranks once the Jagger3 update is completed.

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Promoting your Business through Online Video

By Anderson Phillips

Are you a small business owner? If so, how is your business doing? Despite businesses that are a success, there are many business owners who want more. If you are one of those individuals, it is likely that you would do just about anything in your power to improve your business, especially if you sell a particular product or service. When working to improve their businesses, many business owners spend thousands, if not millions, of dollars on advertising. How would you feel if you learned that there was a free way that you could promote your business?

A free way to promote your business? Unfortunately, many business owners believe that there is no such thing. If by chance it is believed, there are many who would automatically assume that it was a wasted effort. Although many free advertising methods can be deemed time consuming and not worth the effort, there is one that you should try. That method involves the internet and free online video websites.

If you are an avid internet user, there is a good chance that you are fully aware of what free online video websites are and what they do. If not, you will want to learn. Free online video websites are websites that allow internet users to watch videos that are hosted on their website, free of charge. What is nice about free online video websites is that most will also allow internet users, just like you, to make, upload, and share their own videos. Depending on the type of business you own and operate, you may be able to use these websites to your advantage.

When it comes to using free online video websites to your advantage, you will want to familiarize yourself with the websites that are currently available. You can easily do this by performing a standard internet search. Your search should produce a fairly large number of results, including Google Video and YouTube. Before making your video, you will want to examine any of the rules and restrictions that are set in place. When doing so, you will find that most video websites do not have any rules or restrictions concerning the use of online videos to promote your business; however, you will still want to make sure that your video is tactfully done.

If you are an online business owner, especially one that sells a particular product, you could make a video showcasing your product. For instance, if your specialty is photo blankets, you may want to show your samples or even go over the process of making them. It may also be a good idea to mention the overall cost of photo blankets and who should own them. If your product would make a great gift, it is also advised that you mentioned that. When doing your video, you will want to refrain from making your video seem like spam. Although you may want to mention the price, you will want to refrain from promoting your business too much. At the end of your video, you may want to offer directions on how to make a purchase or learn more information.

Although products are the easiest to showcase in an online video, you can also use your video to help promote a particular service that you sell. For instance, if you offer assistance to those that are indebt, you will want to provide an overview of what debt is, who it hurts, and how help can be obtained. Providing general information on debt is a great way to keep your video from appearing too pushy. As mentioned above, you may also want to include information on your business at the end of your video. This may help to increase the number of clients you receive, especially if you provide a service that is used and needed by many.

To make you video, whether or not you plan on using that video to promote your business, you will need a few pieces of equipment. Perhaps, the most important is a recording device. For the best results, you are urged to use a camcorder, but you can also you a webcam. Movie making software is important, as well. Most computers already come equipped with movie making software. After you have made and saved your video, you will have to follow the instructions of the free online video website you wish to use.

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Yahoo Brings Visitors to your Site

By Anderson Phillips

Overture or now known as Yahoo because of Yahoo’s takeover, was the original inventor of the use of the P4P or Pay for Performance. Overture saw that the internet was fast becoming the easiest and most convenient way to shop, and advertising was going to hit at an all time high because of the many businesses in the arena.

To get a person to go to a site than others, it needs to be very visible. Providing ads that could direct potential consumers and costumers to their site would allow them to have an increase in traffic as well as sales. Yahoo provides a service that can put a site or company’s ad in their sites that can be shown when certain keywords are inputted.

Yahoo offers a chance for any company to increase their traffic by using their services. With more people being aware of your site, there would be more traffic and visitors to your site given the chance to view your pages as well as your products. With even a small percentage of successful sales, with a high traffic volume this could still be a substantial figure for your company.

Getting a consistent substantial flow of website visitors is every company’s goal. Many methods are devised and utilized to ensure that there would be more people to boost the sales and to be aware of the existence of such a product or service. Website visitors are potentially the life blood of your internet based business.

Yahoo/Overture utilizes the same principle as Google’s Adwords. In fact, they are very similar to each other that they use keyword and keyword phrase searches and to determine which ads to show per search. When a person types in a keyword or keyword phrase to search for anything, the search engines gives out the results in a page. Then at the right side of the page, you will see selected ads that have paid for their ads to be viewed with certain keywords and keyword phrases searched.

For example, Lets say you run a car parts retail/wholesale site. You choose keywords that can prompt or trigger your ads to be shown in the page when a keyword is searched. When a search engine user types in Honda Accord, your ad may come up if you have designated that as one of your keywords. You don’t need to fully optimize your site with Search Engine Optimization methods and techniques.

While some labor so hard to make their site one of the high ranking sites per keyword search, you get the chance to be on the top of the list or at least in the first page of a search result increasing your chance to be clicked on. With that, you drive traffic and website visitors to your site a lot faster.

You will have to pony up some cash when using this service though. There are different ways Yahoo/Overture will charge you. It may be in the number of Keywords or Keyword phrases your ad uses or in the many times your ad is clicked on. Others offer many other services like having your ad show up not only in the search engine pages but also with some third party sites.

Third party sites support ads that have the same theme or niche as them. With more areas your ad is shown, you increase the chances of people knowing about your site or product. With more website visitors you increase the sales of your site which makes your investment with your ads a wise one.

With so many competitions in the internet based businesses, it is necessary to take a huge leap forward from the pack by advertising. Yahoo/Overture will be a great place to start. Many have utilized their services and have reaped the rewards of this decision. It’s a marketing strategy that will increase your website visitors as well as increase your sales resulting to profit.

It takes money to make money, while there are some methods that are basically low cost or free, using a marketing service such as what Yahoo/Overture offers will provide results faster and on a larger scale. Many businesses have learned this the hard way, don’t be counted with them.

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10Mar

Getting Help with Your eCommerce (pay per click advertising) Site

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By Erwin Pope

So what is the complete solution to all of your online business problems? The solution is called an ecommerce shopping cart system. This highly popular online business instrument enables you to raise sales transactions of your online store very quickly and conveniently. Shopping cart is the vital element in an online ecommerce website. Shopping cart acts as a turnkey for your entire online business and turns your business into a thriving and highly profitable home based business.

Various web designers and developers are designing shopping cart to boost up the sales of almost all kinds of products. Many businessmen have put up their products online for sale. The medium of ecommerce or ebusiness is quite effective to promote any business.

Your website is the mode through you attract buyers to your site. So the ecommerce online shopping cart should contain all the features that can attract potential buyers to your site. An online buyer is always nervous about giving out his financial details online. It is very essential to assure your customer of the secured identity.

Many shopping carts provide the muti-payment modes to the customers. They can either opt for credit payment mode or by merchant account or via gateway such as Paypal or any other service provider. Merchant account is a bank account that allows you to manage credit card dealings. This allows you to maintain your customer’s personal information. You can add prices and product options in to your shopping cart.

Ecommerce has gained popularity, but customers will not buy products from sites if your site is not working properly. Your website must be user friendly and must make shopping easier for the customer.

There are some basic elements of a usable ecommerce online shopping cart. Site navigation must be very simple. Complex site navigation will confuse your customer and can scare them away. The links found in your website should be properly co-coordinated. Some times customers find the products they want to purchase through links in various sites.

Best ecommerce shopping cart are the ones that integrate the selling transactions of your online businesses. Each of the software manufacturer claims that their ecommerce shopping cart are the best in the software market.

An advanced ecommerce shopping cart should have the genuine features of an online store. It should enable the customers to purchase products without much hassle. The shopping cart software should support all the customer friendly programs. The online shop on the website displays the products with the price listings and the size listing along to make the shopping easier for a customer. Various modes of payment are optional to the customer. Thus the customer makes his pick with the help of shopping cart on the website only.

There are text, hyperlinks and images in an online store. They are to be managed strategically in the web pages to give an overall attractive structure to the site. Online visitors should attract customers via eye-catching designs. It should have the power of converting the visitors into buyers. The online store or marketing website should have an appearance that assures the customers that they will get the best service.

A good ecommerce shopping cart should have good functionality. It should perform the sales effectively. Some of the good ecommerce shopping cart gives the full technology support of shopping cart software. Any person with basic web knowledge can go in for establishing an online store or marketing website. Various ecommerce shopping cart providers even set online tutorials for the potential customers of shopping carts. The tutorials give the guidelines for establishing the online store in an easy way.

There are provisions to establish the web pages for the online shop in three dimensions with help of graphic interface. A good ecommerce shopping cart should be versatile. The user should be able to manage his business without hassle. The software manufacturer also provides the traffic volume enhancement systems and the sales measuring systems.

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Website Trading: Things to Avoid

By Anderson Phillips

Despite the so many benefits in buying and selling websites, there would always be major problems. These take place is the buyer or the seller of the website don’t have any idea what are the things that should be done and how can solve minor problems along the way. In order to veer away from major problems that can be encountered in buying or selling a website, here are some things that the buyer or seller should take into consideration:

1. Accomplish major monetary issues.

In this case, the major objective of the seller is makes a positive image so the deal would proceed smoothly. For the seller to do this he or she should put into order the website’s monetary statements and financial documents sufficiently. This is to ensure that there will be no problems once the buyer would want to know the financial status of the website. For the buyer, it is also a must for him to check if the proprietor have already arranged a complete set of financial papers-at least a record containing information in the previous two years-to know what is the financial viability of the website.

2. Be transparent on financial declarations.

The seller before selling his or her website should take in up him or to herself the responsibility of having the financial declarations reviewed ideally by an accounting firm. If this is not possible, at least the financial declarations have been compiled by the website possessor in an orderly manner. For the buyer, he or she must also check if the financial declarations have been audited and the statements can meet his or her expectations. This is also advantageous for the buyer because if the financial declarations are precise and accurate, he or she would save time because there will be no need for recalculation.

3. Be careful on sudden closings.

Buyers and sellers alike should be very careful on sudden closings because it can alter the financial reports themselves. For initial transactions, these pieces of information don’t have to be audited but should be audited before the final arrangement takes place. The seller should be very careful in sudden closings because he or she couldn’t sell the site if there are financial warts. The seller should also keep in mind that the buyer will be able to find financial problems due to sudden closing eventually so there’s no point of not fixing it now.

4. Avoid negotiations that are devoid of having worked out.

There’s a difficulty in having diverse deals and arrangements in no time. This is because the buyer will not have enough time to find our if there were devoid negotiations in past. For both parties to avoid this kind of problem in buying and selling websites, they must find time to recover dissimilar tax implications so the deal won’t be put off.

5. Always be open to suggestions.

This will work both ways for the buyer and seller because being open to suggestions will not only make their negotiations easier but will also enable them to move on and start anew. If the buyer is not open to suggestions, stiffness on his or her part may cause a problem because the seller would think that he is being pushed on the wall or he might think that the buyer doesn’t trust him or her enough and all the accomplishments his or her website has achieved over the years. When this happens, the buying and selling of websites will be cancelled and can lead both parties to square one.

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Having SEO Strategies For Business

By Erik Hammond

Localized searches on search engines are becoming more and more widespread within the Area SEO community. Customers are choosing to use Search engines such as Google, Yahoo, MSN, AOL, and the rest over their traditional paper Yellow Pages. It takes too much time and effort these days to open the Paper directory and search and search alphabetically for the business you would like to find.

Some users stick to online yellow pages and search for a topic of interest. Most searchers may not be seeking a business but information. When they search online they may end up finding area seo content within a page full of information that they are searching for and end up using or contacting the business because it is where they located their pertinent area seo information.

Out comes the search engine philosophy of Localized Area SEO. A potential customer opens his or her favorite search engine and types in their city, state county or zip and the business type or information they are searching for. Based on this it is important to see how a company must be optimized for their local seo area. If they are not listed in the search engines on the first page and are not marketed for their Neighborhood, Area, City, or state there is little or no chance of them being found by a searcher online. Regardless of the business type model it has become required to be found online when someone is searching.

There are also at least two types of possible searches and results being found online these days. The customer is either looking for a localized search based on location or a general search based on web search. In an area seo perspective both of these are equally important. For customers searching for businesses online Localized search becomes important to be listed with directories for local businesses. When a customer searches for information based on a local area seo search web search localization becomes the key target. When customers for instance in Palm Coast Florida seek to find a local Seo professional so they can meet and communicate their desires in person, they would type in Palm Coast SEO. The same obviously applies to all locals in the nearby area such as Daytona SEO. Since geographically these areas Palm Coast and Daytona are fairly close, a marketing professional would chose to target both of them equally. A localized customer in search of an seo company would not type Florida SEO and the market is too general and would include results they would not be interested in.

For an SEO professional although it may be a national market that they strive to achieve it is equally important to be listed in their localized search so that potential local customers will be able to locate their products and know they are locally listed.

In part two of Local Area SEO we will discuss the importance of understanding the customers target market to achieve best results for Area SEO.

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10Mar

Glance At Internet (pay per click) Marketing Capabilities

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By kay

Since evolution of internet, there is big boom for online marketing. Many people are greatly benefited from online marketing businesses. Almost every one of us will surely enjoy to experience benefits of online marketing now or then. Besides the assurance of your profit, the strategies in online business marketing will make you to cope with this aggressive and rapidly developing business world. If you put great efforts to make your site reach the targeted traffic then surely you will achieve great profits and good reputation.

If you are business owner, then it becomes necessary for you to develop the web presence. It is very tricky and time-consuming task. In addition to this, it can make the big hole to your pocket. This is because; large efforts are needed for making the website to grab attention of targeted traffic. It needs months, for planning the design and development in an accordingly manner. Several times, with the development of project and as the milestones are attained, it is possible that you do not get what was actually intended or planned.

It is also possible that people uninitiated the project may leave or persons planned the project may leave. There may be change in resources. In addition to this, there may be variance in the competitive environment. Furthermore, great technological advancement may bring new methods for accomplishing the same task in finer faster and simpler manner. The discovery of new technologies may bring significant effect in the final product. Owing to this, it becomes essential to make sure that the final design of your web site will meet all your aims and objectives. In addition, it is necessary to check that it is effective to attract the new customers whilst retaining the new customers.

The development process of site strategy involves several steps like defining the targeted traffic for your website, the aim behind your site and development of measurable goals. By means of this process, you are able to give proper direction for your website design. In addition to this, it will incorporate all the new tools and technologies that are utilized for the purpose.

There are several goals behind the web site. Furthermore, the intention behind the website may be different for every business owner. It can be to attract the customers to engage in a specific activity or just to make them shop on your website. In addition, some sites may have the purpose to fill the particular form for the website. There can be different ways how the particular website gets remuneration from visitors. By means of internet marketing, you can achieve great benefits. It is necessary to decide goals and expectations from the website. Proper use of search engine optimization strategies and tools will surely help you to get intended targets.

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09Mar

Building Business Confidence (buying clicks) by Faking It

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By Heather Porter

The expression, fake it until you make it, has become quite prominent in recent years. In no uncertain terms is it ever alright to fake expertise or fudge credentials, especially in this business climate which depends on the internet, and in which charlatans regularly pass among us. However, in terms of becoming business savvy, this method may help entrepreneurs on their way to become experts in their fields.

Why? A show of confidence is more important than any new entrepreneur can imagine. Image is important. When starting out it is only natural that people should feel on shaky ground. People ask themselves, why should people listen to me? Who am I in the grand scheme of this field? What if I lose a lot of money? What if I fail? This line of thinking is fear-based, and if people hold on to it for too long, it can destroy all chances at success.

Here are some simple confidence-building tips to keep in mind when starting out:

1) Indeed - fake it until you make it - In Latin, confidence literally means with faith. Faith isnt easy. Its a leap, state of mind you just have to trust. Good professional actors really do become their characters, if only temporarily on a stage. Even one who has become an expert will doubt himself, lacking the confidence to speak his mind in good authority. To become the person you want to be it is necessary to learn how to wear their metaphorical skin and attitude.

2) Failure can be good - Most successful people know how to fail, fail and learn and get up to do it all again. Many entrepreneurs lose a lot of money before they make it big. The difference between them and their unsuccessful counterparts is that they didnt give up. Thomas Edison said that success is 1% inspiration and 99% perspiration. You have put in the elbow grease.

3) Focus on your client base - if you know in your heart that you can help people, nothing should be able to stop you. Your success is more about them than about you. Love for what you do will drive the fear away.

4) Knowledge is power - Its important to stay curious and always keep learning - keeping your mind open will lead you to new markets and opportunities you may never have thought of before. Improving your expertise by learning, keeping up to date, will only help your confidence grow. Industries change, technology changes, and even if you have become an expert in your field, progress necessitates you also progress. It will only serve you. Knowledge is power, after all.

5) Be authentic - if youre a nerdy know-it-all, dont try to be the corporate suit. Being who you are and being straightforward with it inspires trust. The pretense of trying to project an image you are not will ultimately fail. Be yourself, and good things can come.

Belief in oneself is easier said than done. Tackling insecurities early on is an essential hurdle to cross in order for any business to succeed.

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Selecting the Right Web Selling Model for You

By Eunice Randon

If you are reading this article, you need to be one of those persons who are either doing an intensive research whether you’ll very build cash on line or not, or you are already someone already convinced and just wanting for the proper ways in which to induce started. If you’re either of the persons mentioned on top of then you’re in the right place to induce data concerning that Internet Marketing Model suits you best.

To induce started then and to higher equipped you with the right info thus you’ll come up with a sound decision, let us go ahead and outline each of the four common business models on the internet.

1st one is considered to be the easiest means to start an net business. This can be called Affiliate Marketing which does not require you to possess a product of your own. All you need to try and do is to refer your customers to a list of obtainable affiliate products in the market. These are proven products sometimes sold by available net promoting business typically known as as merchants. These merchants can pay you a portion of the sale as commission. It may seemed little at initial however these merchants offer a lot of products within the market thus it wont take long before you’ll see larger dividends in your affiliate program. To search out success in this sort of marketing strategy though, you need to create certain that your chosen merchant sells superior quality product and that he is trustworthy and reliable so as to make a certain level of trust along with your customer base whether or not you’re selling alternative individualss merchandise.

Another net selling model you need to consider is called Google Adsense. With this methodology, you wish to possess your own web site or maybe simply a blog and post fascinating information on it therefore as to attract a ton of visitors. Next, you wish to sign up with Google to have one in every of their advertising panel in one in every of the sides of your web site or blog. Payment can be received whenever guests click through the ads that you simply posted for Google.

Info Product is yet another net selling method commonly utilized by successful entrepreneurs in the web. This can be one among the most effective methods out there if your goal is for a long run business. One advantage for this one is that you wont have any inventory cost since you’ll be selling data and information products. The idea is to form your own information product that you think about yourself to be knowledgeable in like basketball or writing articles. You can write the data yourself or rent a writer to form an ebook for you.

There are more choices in the web you’ll check on regarding an web selling model for you. The 3 methods mentioned here though are thought of to be among the best for you to succeed in your online business.

For more information, check out: internet marketing model

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09Mar

Having SEO Strategies (buy traffic) For Business

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By Erik Hammond

Localized searches on search engines are becoming more and more widespread within the Area SEO community. Customers are choosing to use Search engines such as Google, Yahoo, MSN, AOL, and the rest over their traditional paper Yellow Pages. It takes too much time and effort these days to open the Paper directory and search and search alphabetically for the business you would like to find.

Some users stick to online yellow pages and search for a topic of interest. Most searchers may not be seeking a business but information. When they search online they may end up finding area seo content within a page full of information that they are searching for and end up using or contacting the business because it is where they located their pertinent area seo information.

Out comes the search engine philosophy of Localized Area SEO. A potential customer opens his or her favorite search engine and types in their city, state county or zip and the business type or information they are searching for. Based on this it is important to see how a company must be optimized for their local seo area. If they are not listed in the search engines on the first page and are not marketed for their Neighborhood, Area, City, or state there is little or no chance of them being found by a searcher online. Regardless of the business type model it has become required to be found online when someone is searching.

There are also at least two types of possible searches and results being found online these days. The customer is either looking for a localized search based on location or a general search based on web search. In an area seo perspective both of these are equally important. For customers searching for businesses online Localized search becomes important to be listed with directories for local businesses. When a customer searches for information based on a local area seo search web search localization becomes the key target. When customers for instance in Palm Coast Florida seek to find a local Seo professional so they can meet and communicate their desires in person, they would type in Palm Coast SEO. The same obviously applies to all locals in the nearby area such as Daytona SEO. Since geographically these areas Palm Coast and Daytona are fairly close, a marketing professional would chose to target both of them equally. A localized customer in search of an seo company would not type Florida SEO and the market is too general and would include results they would not be interested in.

For an SEO professional although it may be a national market that they strive to achieve it is equally important to be listed in their localized search so that potential local customers will be able to locate their products and know they are locally listed.

In part two of Local Area SEO we will discuss the importance of understanding the customers target market to achieve best results for Area SEO.

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Building Business Confidence by
Faking It

By Heather Porter