Building a Solid Small Business Website (pay per click advertising)
No commentsBy Mercedes Aspland
I think we are all aware that businesses built on a solid foundation will stand a much greater chance of being successful and growing. I suppose it is a bit like a house the deep you build the foundations the higher you can build the house and the longer it will last. The same can be said for your website.
If you are designing or redesigning your website it is important to get organised before you start so that you can plan everything properly. Think about each web page, what it is going to convey to your visitor and also its ultimate goal, to achieve more conversions.
You should initially think about your main topics and make these your main navigation pages. You should then be able to put the rest of your content into sup topics under these main topics you have decided on. Remember to start with your research and then to begin organising.
Research
Before you begin anything, think about your business and do your research to decide on your topic areas. The first thing you should consider is the services you offer that are most important to your business. These should then be put into your navigation so that the most important is the most obvious. This will help to draw people to your major services first. Sounds obvious, but you would be amazed at how many website owners hide the most important information.
Secondly you should look at keyword research and consider some demographic targeting to decide on your other topic areas. This will give you a good idea of what you want to appear at the top of the search engines for and what will give you the greatest conversion rate. Adding these topic areas will show the search engines what you do and will also provide your potential clients with useful information, which if structured correctly will result in a higher conversion rate.
Organisation
So now you have done your research and decided on your main topics you need to organise all of the information you have. This will mean deciding on all of your sub topics and which topic they will go under.
It is important to remember that you want to keep you navigation as simple as possible and it is not essential that every page links to every other page in your website. Once you have decided on your topics then a user can visit that topic and explore it. A bit like a mini-site. Although they will be able to get to other topics they will not be bothered with the details of each topic unless they want to be.
So once you have your main navigation sorted it is a good idea to work on a secondary navigation system for your sub topics. This can be in the form of drop downs, if you have your navigation across the top of your website, of fly outs if it is down the side. However this type of navigation can get messy, especially if you have a lot of sub-topics.
A good way to set up your secondary navigation is to have your main navigation across the top. Then when someone selects a main topic another navigation bar will appear on the side giving a list of all the sub-topics. This will allow people to navigate around the details of the topic in, as mentioned before, a mini-site.
Other important things to remember is to include a call to action on each page and to allow people to either contact you or to book your services from each section and each page. This should help you to increase your conversion rate.
Conclusion
The most important thing for your website is that you plan it properly and keep everything as organised as possible. This is something you can do on your own before you bring in a design firm or you can do it alongside your design firm and get the advice from them as well.
Remember plan, plan and plan again.
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Find Sources For Purchasing Clicks Online For Your Website
Tools And Ideas To Start Advertising Online Revealed
By Karl Sultana
When you have an idea for selling a product, you always have to think of what is the best way to go about advertising it. How will you know if people are seeing what you have for sale, the only way to go about this is to advertise. With online promotion you are able to reach a much larger audience than any other way you go about.
You will reach the world if you are promoting something online. You will get millions and billions of customers that can potentially purchase your product. But first they must know it’s out there and they need to know how to get to it.
A great way of advertising is those little banners that you see all the time, they pop up on tons of sites and they are an ad for something or another. Get one of these and find several websites to place them on, it will cost you some money, depending on how many sites you want it on. But you have to remember the more your banners are out there the more people will learn of your product and possibly want to buy it.
So you have a bunch of banner’s up on about 50 sites to start with, try to go to sites that are related to the product you are trying to sell. This will match the people up with your product better and you will get people coming to your site that are looking for what you are selling. This is very important, because if you put banners in the wrong places they won’t help you out much, if at all.
As you can tell you will need to set up either a website or a store on an auction site. Either will be fairly simple, most of the process is spelled out and very easy to follow. But one thing you will need to be sure of is how you go about showing your product on the website. You will need to have pictures and you will have to make sure that the pictures are clear and people can tell what you are selling.
Pictures are a big point to make sure that you have, because a lot of people will not purchase something without first seeing it. It’s a simple thing, everyone wants to know what they are getting before it comes in the mail and is something completely different from what the ad said.
With more banner’s you will attract more people to your site, and with more sales you will have more people aware of your site and telling their friends. This will be a big thing for you as a business owner, so you must always make sure that your customer service is good. Certain things will make or break a deal and you don’t want it to be something small like not answering a question that was asked about a product. It would be a shame to lose a sale for such a simple reason.
Check out Karl Sultana’s OutRankSmart software. The seo strategies you discover can help you get high rankings for practically any keyword you desire.
Some Email Marketing Tips And Secrets
By John Hubert
When we try to market online, we often forget one of the most crucial and important aspects of online marketing, and that’s email marketing. Email marketing absolutely must not ever be forgotten in terms of its immense value for retaining customers.
When we setup an online website, we can go to so much effort to create the salescopy, advertise a product, and convince the consumer that they need the product. When we do all this we put in a tremendous amount of effort to try and sell the thing it is we’re interested in. How foolish of us it would be then to go to so much effort and not retain that customer who we’ve finally been able to make gain our trust?
You see, email marketing allows us to message our customers again and again, to sell new products when they’re released. Whilst initially we may not have the products available that we want to sell, we may have them in the future, and a good mailing list that we can use to market to these customers as time progresses is essentially one of the best strategies involved in email marketing.
As time goes on, and the clients see that your list isn’t spammy and that you offer insightful, informative email messages, and good quality promotional offers, they’ll be more likely to gain your trust , and whitelist your email messages. This is good for two reasons, not only will viral marketing in terms of word of mouth allow you to market to many more consumers without having to worry about advertising costs, but also from a technical aspect email programs will be less likely to mark your messages as spam.
This will allow you to reach a larger target audience, an audience that perhaps at one stage you were not able to reach. The larger your audience becomes, the more consumers you’ll be able to target and the more products you’ll be able to sell. Eventually you can expand, growing your mailing list at the same time, and marketing many more consumers on different levels.
People will being to want to receive email marketing from you, which is of course every online marketers dream. Can you just imagine if you can a client base that would buy just about any product you recommended to them? This can happen provided that you send you quality, informative emails, perhaps no more than once a week, that people actually enjoy receiving.
They may tell their family and friends about your services, and before you know it, you will have expanded greatly to many new customers.
The author recommends you check out the site on Internet Marketing for some valuable Tips. He also recommends you visit the page on Email Marketing for informative tips related to this form of marketing.
Friday, October 31st, 2008 at 2:55 pm and is filed under internet. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
