20Jun

(Pay per click) My Secrets to Selling on eBay

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By Erwin Pope

  What are the ebay selling secrets that so many ordinary men and women use to make themselves a full time income (or significantly more) on ebay these days?

It is obvious that you will have to be serious about your business if you are going to make it big on ebay - just like in any other business activity. As such there are a lot of things to consider, like a good business proposition, marketing, customer service etc.

However, for anyone trying to sell anything on ebay there are actually two “secrets” that will make a world of difference.

The ebay selling master knows that…

I remember hearing a Chinese story once, about a master doll maker; His most talented apprentice had become a very skilful doll maker himself. But, although his dolls where technically just as good as the masters, there was still something missing. Something so obvious that anyone could tell the difference, yet no one could put their finger exactly on what made the masters dolls so much more impressive.

Finally, on the masters deathbed, the apprentice asked the master what his big secret was. The master then took one of the dolls that the apprentice had made, gave it’s face a gentle push so that the mouth and eyes lifted into a friendly smile.

This was the whole secret.

Now, like I said there is obviously more to it than this when it comes to selling professionally on ebay. But the two most critical elements to any ebay auction are

- The item description

- A good picture of the item

Getting these right sounds simple enough, but as a customer you will still se a great deal of poorly written descriptions and non-representative images, or no image at all. This will, in most cases, make you as a potential buyer think twice before placing any bids with this particular ebay merchant.

An item description that sells

The most important part of any eBay listing is the description of the item. Get this right as a seller, and you have already won half the battle.

It is easy to understand that the description should “sell” the item for you, but don’t go overboard and write a “shopping channel” style sales pitch. In fact, the most important thing is that the buyer gets as good a picture as is possible about the product, without holding it in his or her own hands.

Think about it for a moment, if you where going to bid a lot of money on something. you would definitely want to know that it’s wort bidding for in the first place - right?

You want to know exactly what model, year, manufacturer etc. the item in question is. Is it used or brand new? Perfect condition or slightly damaged? If it’s some kind of clothing, is it definitely your size etc.?

For whatever you are selling you want to place yourself in the customers shoes and ask yourself: “what would I want to know about this product?”. Then be as thorough and honest as possible about your items peculiarities in your description. And if someone emails you with a follow-up question, be quick to respond. If you are selling a certain type of product on a continuous basis, it is naturally also a good idea to keep track on what additional questions you get, in order to further improve your item descriptions.

A great description will bring you the right kind of customers, who feel comfortable with buying from you. Make a really cryptic or outright deceitful description and you risk end up being regarded as another ebay con artist.

A picture sells more than a thousand words?

As an ebay professional you will definitely want to brush up on your skills in photography. A good picture will by no means cover up for a poor item description, but it will definitely help tip the scales even further in your favour. Leaving the picture out is simply not an option in most scenarios. Trust me, the additional effort spent on this will pay you back in spades.

It is no coincidence that most ebay PowerSellers are also pretty skilled photographers. Buing that shimmering dress or antique vase feels so much better, after having seen a picture of tha actual product.

The only situation where you could use some type of stock photo, is if you are selling some kind of brand new product that will look the same no matter where the customer buys it. Still, if the manufacturer can’t provide you with attractive and detailed photos, you might want to take your own pictures anyway.

Good digital cameras are cheap these days, so every ebay entrepreneur should definitely have one.

If you are aiming for long term success on ebay, there are definitely many other things you will need to learn. But mastering the item description and photo will definitely be one of main the goals on your journey towards ebay selling mastery.

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Laser Toner Cartridges:Your Queries Replied

By Erwin Pope

  Long an essential tool for businesses, laser printers are becoming more and more popular with home users because of their speed, accuracy and precision. Laser printers are increasingly affordable, too. If you’re contemplating buying a laser printer, here are the answers to the common questions about the all-important subject of laser toner cartridges.

How Long Do Laser Toner Cartridges Last?

Laser printer toner cartridge life is measured in terms of yield. This measurement has two numbers, the first is the number of pages that can be printed with that cartridge. The second is a percentage which refers to the ratio of the page that is printed on. For example, a yield of “35000 pages, 5%”, indicates that the cartridge will print 3500 average quality pages with text that covers five percent of each page.

One good thing about laser printers is that not using the machine doesn’t result in reduced cartridge life. This is because laser toner is powder. So unlike the liquid ink in inkjet cartridges, it doesn’t dry up if unused for a long time.

What Are My Options For Replacement Cartridges?

Your first option is to get what are called OEM cartridges. These are made by the printer manufacturer and tend to be very expensive. This is because the printers themselves are sold as loss leaders. So the manufacturers need to make up their profit on the sale of replacement toner cartridges. With your laser printer having a life of around five years, you’ll probably spend up to seven times the cost of the unit on replacement OEM cartridges.

An alternative is to get what are called “compatible cartridges”. These are new toner cartridges but manufactured by a third party. As they are made to the specification of the manufacturer, the quality is generally very high, especially with the application of ISO 9001 in recent years. However, they are much cheaper. The price of these compatible cartridges are usually less than half that the OEM item. These are your best option.

You can also find what are called remanufactured cartridges. These are different from compatible cartridges in that they are used OEM cartridges that have been refilled. Good remanufactured cartridges consist of more than simply filling a used cartridge with ink or toner, though. Reputable manufacturers also clean and quality check the cartridges, too.

One good thing about remanufactured laser toner cartridges is that they’re environmentally-friendly. Just think, UK users alone throw away over two million printer cartridges each year. In fact, many organizations now pay you for returning used laser cartridges.

Where’s The Best Place To Buy Replacement Cartridges?

You have a number of options here. Your high street discount chain will have a wide selection but prices tend to be very high. Likewise for the office supply chains. Then there’s ordering from an online supplier which offers many benefits. For one thing, as these online dealers don’t have the expense of maintaining a shop or showroom, they can offer you very attractive prices.

(Better still, they’re not caught in the loss leader trap so they don’t need to mark up their prices so much). What’s more, reputable suppliers will have online catalogues so you can browse conveniently and order from the comfort of your home. Plus, delivery is very fast. Orders are usually shipped within 48 hours.

But not all online suppliers are created equal so there are a number of caveats. Firstly, you should be wary of companies that offer their laser toner cartridges at well below market prices. Check, too, to make sure that the supplier guarantees that their compatible cartridges match the life and print quality of the OEM items.

Laser printing is becoming increasingly popular and by judicious shopping you can make it very affordable. By shopping online for your laser toner cartridges, you can get the fastest, quality printing done at prices that don’t break the bank.

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Inside View On All Printers

By Erwin Pope

  Printers have certainly come a long way since the inception of the character and and dot matrix printers.

These ancient products (ancient in technical terms being as few as 10-15 years) were what are known as impact printers, simply because they needed to make a physical connection with the paper in order to achieve the ink-on-paper result.

Dot matrix printers came equipped with a group of pins that touched a ribbon which then connected with paper to produce the finished product. Character printers, which worked on the same principle as electric typewriters, used a bar or ball whose surface was embossed with all the characters you now see on any keyboard. These characters made contact with the ribbon, which in turn made contact with the paper.

Today we use non-impact printers - those that do not make physical contact with the paper to create the papered reproduction. The most prevalent for home or small office use is the inkjet printer - an economical choice for all but the most serious graphic arts requirements.

An inkjet printer produces the images and type it delivers from computer to paper by means of miniscule drops of ink. So miniscule, in fact, that a human hair would seem big by comparison. Standard ink drops of an inkjet printer have a diameter range of 50-60 microns. Arranged very precisely, these ink drops come in various resolutions (the higher the resolution, the clearer and more life like the output.) while 800×600 dpi (dots per inch) is a typical SOHO (small office home office) resolution producing quite adequate print quality, an inkjet printer can offer resolutions as high as 1440×720 dpi. Adding color to the mix can produce images nearly as high in quality as a laser printer product.

There are five basic parts to an inkjet printer: the print head assembly, the paper feed assembly, circuitry control, power supply, and printer ports.

The print head assembly is the heart of the printer workings. It’s what brings the ink to paper by means of a row of nozzles. The print head may be part of the inner workings of a printer cartridge, or they may be separate parts. Cartridges are responsible for delivering color and shading. Most inkjet printers made nowadays offer color printing. Some may require as many as three distinct cartridges, but generally at least two - one black, one color. The motor is part of the print head assembly as well. It’s the part that enables the ink and cartridges to move across the paper and produce the hard copy. It also keeps the cartridge stable when not in use.

The paper feed assembly includes the paper tray, which holds the paper ready for a printing request, and the rollers, which deliver the paper to the ink when a printing job is requested.

The power supply is simple - it’s what gets the electricity to your printer so that it can do its job. Printer circuitry controls take the message from your keyboard and mouse and deliver it to the printer so that the requested hard copy can be produced. Printer ports, also referred to as interface ports, much like a telephone jack, enable the peripheral (the printer) to talk to the computer. While in older models parallel ports were the norm, the newest printer models connect via USB ports, which require a special USB cord.

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Sunday, June 20th, 2010 at 7:05 pm and is filed under internet. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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